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New York Magazine Anniversary Sale
For their 55th Anniversary, New York created a limited edition tote bag to be sent with each subscription purchase. We wanted to showcase the people and effort required to achieve 55 years, so we shot the “behind-the-scenes” of the people and props that help create New York Magazine.
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New York Magazine Spring Sale
Using New York’s popular “Lookbook” series as a starting point, we photographed New Yorkers in Bryant Park with our promotional tote.
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New York Magazine Winback Campaign
We commissioned illustrations from Gabe Acala for a campaign targeting subscribers who recently canceled. The illustrations showed a variety of characters interacting with New York products.
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The Cut Spring Fashion Issue
To promote The Cut’s Spring Fashion issue on social media, I scanned copies of the magazine to highlight the breadth of the issue.
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New York Magazine Tote Photoshoot
Using our in-house studio, we shot our promotional tote bag and sticker pack for two separate subscription campaigns.
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The New York Times App Download
Every couple months, I refresh our assets that encourage readers to download The New York Times app. The creative must be bright and eye catching, while emphasizing the benefits of our app.
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The Daily Miracle
In an effort to increase home delivery subscribers, I created social ads that emphasized “The Daily Miracle”, or the amount of work that goes into the The New York Times’ printed paper.
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Apart Magazine
Apart is a seasonal publication intent on subverting society’s materialistic, conventional attitudes through humor and satire.
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Johnson County Democratic Party
Postcards for a “Get Out the Vote” campaign in 2020 for the Johnson County, Kansas Democratic Party.
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Miscellaneous
A variety of logos and designs created over the years.