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Square, “Don’t Do It”
Creative direction and design for Square’s 30 second commercial, “Don’t Do It”
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The Cut Subscription Campaign
Creative Direction for The Cut’s first subscription campaign.
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New York Magazine Holiday Campaign
Creative Direction for New York Magazine’s holiday campaign.
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New York Magazine Anniversary Campaign
Celebrating the people behind the 55 years of New York with a limited edition tote bag.
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New York Magazine Summer Campaign
Creative Direction for New York Magazine’s summer sale campaign.
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New York Magazine Labor Day Sale
Product shots for New York Magazine’s summer tote.
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New York Magazine Spring Sale
Using New York’s popular “Lookbook” series as a starting point, we photographed New Yorkers in Bryant Park with our promotional tote.
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New York Magazine Winback Campaign
We commissioned illustrations from Gabe Acala for a campaign targeting subscribers who recently canceled. The illustrations showed a variety of characters interacting with New York products.
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The Cut Spring Fashion Issue
To promote The Cut’s Spring Fashion issue on social media, I scanned copies of the magazine to highlight the breadth of the issue.
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New York Magazine Tote Photoshoot
Using our in-house studio, we shot our promotional tote bag and sticker pack for two separate subscription campaigns.
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The New York Times App Download
Every couple months, I refresh our assets that encourage readers to download The New York Times app. The creative must be bright and eye catching, while emphasizing the benefits of our app.
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The Daily Miracle
In an effort to increase home delivery subscribers, I created social ads that emphasized “The Daily Miracle”, or the amount of work that goes into the The New York Times’ printed paper.
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Apart Magazine
Apart is a seasonal publication intent on subverting society’s materialistic, conventional attitudes through humor and satire.
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Kansas Democratic Party
Postcards for a “Get Out the Vote” campaign in 2020 for the Johnson County, Kansas Democratic Party.
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Miscellaneous
A variety of logos and designs created over the years.